Job Description

Job Description

Job Description

Essential Functions

• • Develop and implement corporate social media strategy based on brand guidelines
  • Collaborate with marketing and design teams, as well as executives, to develop effective social media marketing campaigns across multiple platforms
  • Work closely with the CEO to ideate, create and curate content
  • Analyze and monitor the company's digital marketing plan and social media strategy and identify strategic weaknesses and contribute to discussions for improvements
  • Cultivate engagement with our followers and social media users and encourage greater social media participation in an effort to grow our online brand through a multi-platform campaign
  • Constantly research social media trends and inform management of changes that are relevant to the company's marketing activities and brand direction
  • Set, monitor, and report on KPIs associated with social media campaigns, such as targets for certain number of shares or links and measuring a campaign's performance against the KPIs
  • Quickly pivot, redesign and adjust to data driven results
  • Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
  • Communicate and complete day-to-day program execution including, but not limited to, tracking of status, key deliverables, and major dependencies in accordance with content calendar
  • Identify opportunities to influence public perception through our audience engagement and publicly speaking about the brands social media strategy
  • Identify client/coach needs and gaps in our content and recommend new topics
  • Ensure all-around consistency of brand (style, fonts, images and tone)
  • Attend team meetings as required
  • Be able to work flexible hours as needed, both in the office and on-site
  • Other duties as assigned

QUALIFICATIONS:

• BS in Marketing or similar field (waived depending on years experience)
• Demonstrated work experience in various social media platforms
• Demonstrated ability with content management Systems
• Solid knowledge and application of online content strategy
• Proven ability to publish blogs and social copy via a portfolio
• Demonstrated collaborative, organizational, and operational skills with a proven ability to handle multiple tasks and projects
• Goal and deadline oriented
• Excellent verbal and written communication skills

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